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Tangential SEO: Discover Keywords That Your Competitors Can’t Think Of

Spengtutor December 12, 2024

 Tangential SEO: Discover Keywords That Your Competitors Can’t Think Of

In the competitive world of SEO, standing out in search results is a constant challenge. Most businesses target direct, obvious keywords within their niche, leaving a vast pool of untapped opportunities. Tangential SEO is the art of discovering and ranking for related but non-direct keywords your competitors might overlook. This guide explains how you can leverage tangential SEO to boost organic traffic and stay ahead of the competition.

What is Tangential SEO?

Tangential SEO involves targeting keywords and topics that are indirectly related to your core business or niche but still relevant to your audience. These keywords might not seem obvious at first glance, but they attract users who may eventually convert into your customers.

Example

  • Core Keyword: "Online Fitness Classes"
  • Tangential Keywords:
    • "Best post-workout meals"
    • "Affordable home gym equipment"
    • "Stress relief exercises for beginners"

Why Use Tangential SEO?

  1. Reduced Competition: These keywords often have less competition, making it easier to rank.
  2. Expanded Audience: Attract users who aren’t actively searching for your product but could be interested.
  3. Content Diversity: Build a wider content funnel, leading to more touchpoints with potential customers.
  4. Brand Authority: Covering tangential topics positions your brand as a go-to resource in your industry.

How to Discover Tangential Keywords

1. Understand Your Audience’s Interests

Learn about your audience’s broader interests and challenges by:

  • Engaging with them on forums or social media platforms.
  • Conducting surveys or polls.

2. Use Keyword Research Tools

Leverage tools like:

  • Google Keyword Planner: Identify low-competition, high-relevance keywords.
  • AnswerThePublic: Discover questions people are asking around your niche.
  • SEMrush/ Ahrefs: Analyze competitor content and look for tangential topics.

3. Explore Related Searches

Check Google’s “People also ask” and “Related searches” sections for ideas.

4. Analyze Adjacent Industries

Look into industries or niches that complement yours. For example:

  • If you sell coffee products, explore the tea market for tangential keywords like "best mugs for tea lovers."

5. Leverage Content Gaps

Use tools like Ahrefs’ Content Gap to identify keywords your competitors are ignoring.

How to Implement Tangential SEO

1. Create Tangential Content

Produce content around these keywords, ensuring it ties back to your core business.

  • Example: A fitness brand creating a blog titled "10 Best Office Chairs for Back Support."

2. Optimize for Long-Tail Keywords

Tangential topics often work best with long-tail keywords, as they target specific user intents.

3. Diversify Content Formats

  • Blogs and articles
  • Videos or infographics
  • Social media posts

4. Build Internal Links

Link tangential content to your primary pages, directing traffic to your main offerings.

5. Promote Across Channels

Share your tangential content on platforms like LinkedIn, Facebook, or niche forums to maximize its reach.

Examples of Tangential SEO in Action

  1. Travel Company

    • Core Keyword: "Cheap Flights"
    • Tangential Content: "How to Pack Light for a Weekend Trip"

  2. E-commerce Store (Selling Shoes)

    • Core Keyword: "Buy Running Shoes"
    • Tangential Content: "Top Marathon Training Tips for Beginners"

  3. Software Company

    • Core Keyword: "Team Collaboration Software"
    • Tangential Content: "How to Manage Remote Teams Effectively"

Measuring Tangential SEO Success

  1. Track Keyword Rankings: Monitor the performance of tangential keywords.
  2. Analyze Traffic Sources: Use Google Analytics to see how much traffic tangential content drives.
  3. Engagement Metrics: Check bounce rate, time on page, and social shares for tangential content.
  4. Conversion Rates: Measure whether users from tangential topics convert into leads or customers.

Final Thoughts

Tangential SEO is a strategic way to tap into hidden opportunities and build a larger audience base. By targeting unique, less obvious keywords, you can drive more organic traffic, diversify your content strategy, and outmaneuver competitors.

Need help brainstorming tangential keywords for your niche? Let me know!

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